SONGTRA
LEARN FROM A TOP 5 BILLBOARD PRODUCER.
HIT BLUEPRINT LIVE!
cyber week SALE
LEARN HOW TO Write, produce, and release YOUR NEXT SONG IN A 4 WEEK LIVE COURSE WITH A TOP 5 BILLBOARD PRODUCER.
Join us for $97! (regular price $397 - you get 75% off.) Cyber Week only.
STOP WAITING. START DROPPING.
THE HIT BLUEPRINT lIVE WORKSHOP (jan 2026)
CYBER WEEK PRICING FOR A LIMITED TIME!
CYBER WEEK PRICING FOR A LIMITED TIME!
CYBER WEEK PRICING FOR A LIMITED TIME!
THE HIT BLUEPRINT
Beginner —> advanced
6 LIVE CLASSES + A FINISHED SONG
Interactive Coaching
BONUS VAULT + UPDATES
Most artists never finish their songs.
Hard drives stacked with half-baked ideas and hooks no one sings back. That’s the gap between amateurs and pros.
Matt Kali didn’t get lucky - he built a system.
The Hit Blueprint is that system: a 4-week, step-by-step live and interactive course to take a spark from your head to a radio-ready single.
You'll experience six interactive classes, group coaching with Matt, and honest song feedback so you know you're leveling up every week.
No more stuck demos. No more weak hooks. Just proof, clarity, and a process you can trust.
HIT BLUEPRINT LIVE CLASSES
1. Hit Song Mindset & Process (Foundation)
Install a repeatable, pro workflow and the Songtra creative “mantra.”
1. Hit Song Mindset & Process (Foundation)
Install a repeatable, pro workflow and the Songtra creative “mantra.”
1. Hit Song Mindset & Process (Foundation)
Install a repeatable, pro workflow and the Songtra creative “mantra.”
2. Song Architecture & Arrangement (Structure)
Build songs that flow and feel inevitable.
2. Song Architecture & Arrangement (Structure)
Build songs that flow and feel inevitable.
2. Song Architecture & Arrangement (Structure)
Build songs that flow and feel inevitable.
3. Lyrics That Stick (Message)
Write emotionally resonant, sing-back-worthy lyrics.
3. Lyrics That Stick (Message)
Write emotionally resonant, sing-back-worthy lyrics.
3. Lyrics That Stick (Message)
Write emotionally resonant, sing-back-worthy lyrics.
4. Melodies That Sell (Topline)
Craft unforgettable toplines and counterlines.
4. Melodies That Sell (Topline)
Craft unforgettable toplines and counterlines.
4. Melodies That Sell (Topline)
Craft unforgettable toplines and counterlines.
5. Production for Radio-Ready Quality (Sound)
Turn your demo into a competitive production.
5. Production for Radio-Ready Quality (Sound)
Turn your demo into a competitive production.
5. Production for Radio-Ready Quality (Sound)
Turn your demo into a competitive production.
6. Mix & Master Like a Pro (Polish)
Achieve clarity, punch, and streaming-ready loudness.
6. Mix & Master Like a Pro (Polish)
Achieve clarity, punch, and streaming-ready loudness.
6. Mix & Master Like a Pro (Polish)
Achieve clarity, punch, and streaming-ready loudness.
7. Capstone Project - Your Radio-Ready Single
Your song - mastered, packaged, and ready to hit playlists.
7. Capstone Project - Your Radio-Ready Single
Your song - mastered, packaged, and ready to hit playlists.
7. Capstone Project - Your Radio-Ready Single
Your song - mastered, packaged, and ready to hit playlists.
BONUSES
Hit Song Deconstruction Vault
Analyze 5 current charting tracks with PDFs + DAW markers.
Hit Song Deconstruction Vault
Analyze 5 current charting tracks with PDFs + DAW markers.
Hit Song Deconstruction Vault
Analyze 5 current charting tracks with PDFs + DAW markers.
Genre Switch Workshop
Learn how to flip your track into Pop, R&B, Indie, or EDM.
Genre Switch Workshop
Learn how to flip your track into Pop, R&B, Indie, or EDM.
Genre Switch Workshop
Learn how to flip your track into Pop, R&B, Indie, or EDM.
HOOK PROMPTS
Pro-crafted lyrical prompts designed to smash writer’s block and get you writing hooks that stick.
HOOK PROMPTS
Pro-crafted lyrical prompts designed to smash writer’s block and get you writing hooks that stick.
HOOK PROMPTS
Pro-crafted lyrical prompts designed to smash writer’s block and get you writing hooks that stick.
HIT SONG CHECKLIST
The step-by-step framework Matt uses to take a demo to release-ready - no guesswork.
HIT SONG CHECKLIST
The step-by-step framework Matt uses to take a demo to release-ready - no guesswork.
HIT SONG CHECKLIST
The step-by-step framework Matt uses to take a demo to release-ready - no guesswork.
VOCAL TEMPLATE + SYNTH PATCHES
The same vocal chain and Serum sounds Matt uses in pro sessions. Instant polish, zero guesswork.
VOCAL TEMPLATE + SYNTH PATCHES
The same vocal chain and Serum sounds Matt uses in pro sessions. Instant polish, zero guesswork.
VOCAL TEMPLATE + SYNTH PATCHES
The same vocal chain and Serum sounds Matt uses in pro sessions. Instant polish, zero guesswork.
SONGTRA DISCORD
Private community to collaborate, share wins, and keep momentum rolling.
SONGTRA DISCORD
Private community to collaborate, share wins, and keep momentum rolling.
SONGTRA DISCORD
Private community to collaborate, share wins, and keep momentum rolling.
The Songtra Hit Blueprint was an absolute game changer for me.
I use a ton of the efficiency tricks Matt showed me in my current template, which I use daily on major label projects. If it weren’t for Songtra it would be still taking me 2+ weeks to finish production, now I’m done with the track during my first session with clients. You definitely need to check this out if you want to keep up with the industry."
Davey Badiuk
Platinum Selling Producer and Mixer
The Songtra Hit Blueprint was an absolute game changer for me.
I use a ton of the efficiency tricks Matt showed me in my current template, which I use daily on major label projects. If it weren’t for Songtra it would be still taking me 2+ weeks to finish production, now I’m done with the track during my first session with clients. You definitely need to check this out if you want to keep up with the industry."
Davey Badiuk
Platinum Selling Producer and Mixer
The Songtra Hit Blueprint was an absolute game changer for me.
I use a ton of the efficiency tricks Matt showed me in my current template, which I use daily on major label projects. If it weren’t for Songtra it would be still taking me 2+ weeks to finish production, now I’m done with the track during my first session with clients. You definitely need to check this out if you want to keep up with the industry."
Davey Badiuk
Platinum Selling Producer and Mixer
UPLEVEL YOUR MUSIC WITH SONGTRA
CYBER WEEK PRICES
HIT BLUEPRINT LIVE
Basic
$97
Regular price $397
WHAT’S INCLUDED
VIP access to hit blueprint live (starts January 2026)
All future updates and bonus content included
Interactive group coaching + live song feedback
VIP Songtra community
Lifetime access of recordings
Basic
$97
Regular price $397
WHAT’S INCLUDED
VIP access to hit blueprint live (starts January 2026)
All future updates and bonus content included
Interactive group coaching + live song feedback
VIP Songtra community
Lifetime access of recordings
Basic
$97
Regular price $397
WHAT’S INCLUDED
VIP access to hit blueprint live (starts January 2026)
All future updates and bonus content included
Interactive group coaching + live song feedback
VIP Songtra community
Lifetime access of recordings
All Access
$397
REGULAR PRICE $797
Most popular
WHAT’S INCLUDED
Everything in Basic
1 hour 1-1 Coaching Call with Matt Kali
45 min 1-1 Live Hook Fix
45 min 1-1 Live Final Mix Fix
Lifetime access of recordings + 1-1 Sessions
All Access
$397
REGULAR PRICE $797
Most popular
WHAT’S INCLUDED
Everything in Basic
1 hour 1-1 Coaching Call with Matt Kali
45 min 1-1 Live Hook Fix
45 min 1-1 Live Final Mix Fix
Lifetime access of recordings + 1-1 Sessions
All Access
$397
REGULAR PRICE $797
Most popular
WHAT’S INCLUDED
Everything in Basic
1 hour 1-1 Coaching Call with Matt Kali
45 min 1-1 Live Hook Fix
45 min 1-1 Live Final Mix Fix
Lifetime access of recordings + 1-1 Sessions
Stop Leaving Songs Half-Done. Start Dropping Tracks People Replay.
If You’re Ready to Finish Songs That Slap - This Is Built for You
THIS IS FOR YOU IF:
You're done with half-finished demos
You're done with half-finished demos
You're done with half-finished demos
You want hooks people can’t get out of their heads
You want hooks people can’t get out of their heads
You want hooks people can’t get out of their heads
You’d rather follow a proven system than waste years guessing
You’d rather follow a proven system than waste years guessing
You’d rather follow a proven system than waste years guessing
You want to actually drop songs that sound pro, not “bedroom demos”
You want to actually drop songs that sound pro, not “bedroom demos”
You want to actually drop songs that sound pro, not “bedroom demos”
You’re hungry to level up with a Billboard producer who’s been where you are
You’re hungry to level up with a Billboard producer who’s been where you are
You’re hungry to level up with a Billboard producer who’s been where you are
THIS IS NOT FOR YOU IF:
You’re looking for free YouTube tips you’ll never use
You’re looking for free YouTube tips you’ll never use
You’re looking for free YouTube tips you’ll never use
You like talking about music more than making it
You like talking about music more than making it
You like talking about music more than making it
You don’t want structure or accountability
You don’t want structure or accountability
You don’t want structure or accountability
You’re cool staying stuck at “almost finished” forever
You’re cool staying stuck at “almost finished” forever
You’re cool staying stuck at “almost finished” forever
You think a hit comes from luck, not work
You think a hit comes from luck, not work
You think a hit comes from luck, not work
Meet Your Creative Coach, Matt Kali
Matt Kali
Co-Founder, Songtra
BIO
Born in New York City and now based in Los Angeles, Matt Kali is a producer, songwriter, and creative mentor whose career bridges major label experience with independent innovation. Mentored by PJ Bianco (Jonas Brothers, Demi Lovato, Arizona) and formally trained in music at Northeastern University, Matt has been writing and producing since the age of 15. His career milestones include signing a project to Warner Records, launching the independent artist project outsiderX (which has surpassed 100 million streams), and penning chart-topping hits - most notably the Top 5 Billboard single Shooting Star by XG. At Songtra, Matt brings his Billboard-tested expertise and independent grind together, guiding the next wave of artists to craft songs with intention, impact, and replay power.
Matt Kali
Co-Founder, Songtra
BIO
Born in New York City and now based in Los Angeles, Matt Kali is a producer, songwriter, and creative mentor whose career bridges major label experience with independent innovation. Mentored by PJ Bianco (Jonas Brothers, Demi Lovato, Arizona) and formally trained in music at Northeastern University, Matt has been writing and producing since the age of 15. His career milestones include signing a project to Warner Records, launching the independent artist project outsiderX (which has surpassed 100 million streams), and penning chart-topping hits - most notably the Top 5 Billboard single Shooting Star by XG. At Songtra, Matt brings his Billboard-tested expertise and independent grind together, guiding the next wave of artists to craft songs with intention, impact, and replay power.
Matt Kali
Co-Founder, Songtra
BIO
Born in New York City and now based in Los Angeles, Matt Kali is a producer, songwriter, and creative mentor whose career bridges major label experience with independent innovation. Mentored by PJ Bianco (Jonas Brothers, Demi Lovato, Arizona) and formally trained in music at Northeastern University, Matt has been writing and producing since the age of 15. His career milestones include signing a project to Warner Records, launching the independent artist project outsiderX (which has surpassed 100 million streams), and penning chart-topping hits - most notably the Top 5 Billboard single Shooting Star by XG. At Songtra, Matt brings his Billboard-tested expertise and independent grind together, guiding the next wave of artists to craft songs with intention, impact, and replay power.
