SONGTRA
🔥 EARLY VIP ACCESS 🔥
HIT BLUEPRINT LIVE
Learn to write, produce, and release your next song in 4 weeks with Top 5 Billboard producer Matt Kali
JOIN FOR $97! (REGULAR PRICE $397 - GET 75% off.) ENDS DEC 8, 2025.
LEARN FROM TOP 5 BILLBOARD PRODUCER MATT KALI
THE HIT BLUEPRINT lIVE
GET VIP EARLY ACCESS PRICING
GET VIP EARLY ACCESS PRICING
GET VIP EARLY ACCESS PRICING
WHAT YOU GET ( & WHY IT MATTERS)
Beginner —> advanced
6 LIVE SESSIONS
DIRECT GUIDANCE FROM MATT
A step-by-step workflow you’ll use for the rest of your career.
Why Most Artists Stay Stuck
Hard drives stacked with half-baked ideas.
Hooks no one hears.
Songs that never leave the bedroom.
The difference between amateurs and pros?
A reliable system. A finished product. A feedback loop that makes you better every week.
Matt Kali didn’t get lucky.
He built a process that works - every time.
Hit Blueprint Live gives you that exact process.
SESSION BREAKDOWN
1. Hit Song Mindset & Process (Foundation)
Install the identity of someone who finishes.
1. Hit Song Mindset & Process (Foundation)
Install the identity of someone who finishes.
1. Hit Song Mindset & Process (Foundation)
Install the identity of someone who finishes.
2. Song Architecture & Arrangement (Structure)
Build songs that sound intentional, not accidental.
2. Song Architecture & Arrangement (Structure)
Build songs that sound intentional, not accidental.
2. Song Architecture & Arrangement (Structure)
Build songs that sound intentional, not accidental.
3. Lyrics That Stick (Message)
Create lines people sing back to you.
3. Lyrics That Stick (Message)
Create lines people sing back to you.
3. Lyrics That Stick (Message)
Create lines people sing back to you.
4. Melodies That Sell (Topline)
Craft the hooks people replay.
4. Melodies That Sell (Topline)
Craft the hooks people replay.
4. Melodies That Sell (Topline)
Craft the hooks people replay.
5. Production for Radio-Ready Quality (Sound)
Turn your demo into a competitive track.
5. Production for Radio-Ready Quality (Sound)
Turn your demo into a competitive track.
5. Production for Radio-Ready Quality (Sound)
Turn your demo into a competitive track.
6. Mix & Master Like a Pro (Polish)
Give your song the clarity and punch streaming platforms reward.
6. Mix & Master Like a Pro (Polish)
Give your song the clarity and punch streaming platforms reward.
6. Mix & Master Like a Pro (Polish)
Give your song the clarity and punch streaming platforms reward.
7. Capstone Project - Your Radio-Ready Single
Yes, you finish a song. Yes, it’s good. Yes, it’s ready for release.
7. Capstone Project - Your Radio-Ready Single
Yes, you finish a song. Yes, it’s good. Yes, it’s ready for release.
7. Capstone Project - Your Radio-Ready Single
Yes, you finish a song. Yes, it’s good. Yes, it’s ready for release.
BONUSES
Hit Song Deconstruction Vault
Analyze 5 current charting tracks with PDFs + DAW markers.
Hit Song Deconstruction Vault
Analyze 5 current charting tracks with PDFs + DAW markers.
Hit Song Deconstruction Vault
Analyze 5 current charting tracks with PDFs + DAW markers.
Genre Switch Workshop
Learn how to flip your track into Pop, R&B, Indie, or EDM.
Genre Switch Workshop
Learn how to flip your track into Pop, R&B, Indie, or EDM.
Genre Switch Workshop
Learn how to flip your track into Pop, R&B, Indie, or EDM.
HOOK PROMPTS
Pro-crafted lyrical prompts designed to smash writer’s block and get you writing hooks that stick.
HOOK PROMPTS
Pro-crafted lyrical prompts designed to smash writer’s block and get you writing hooks that stick.
HOOK PROMPTS
Pro-crafted lyrical prompts designed to smash writer’s block and get you writing hooks that stick.
HIT SONG CHECKLIST
The step-by-step framework Matt uses to take a demo to release-ready - no guesswork.
HIT SONG CHECKLIST
The step-by-step framework Matt uses to take a demo to release-ready - no guesswork.
HIT SONG CHECKLIST
The step-by-step framework Matt uses to take a demo to release-ready - no guesswork.
VOCAL TEMPLATE + SYNTH PATCHES
The same vocal chain and Serum sounds Matt uses in pro sessions. Instant polish, zero guesswork.
VOCAL TEMPLATE + SYNTH PATCHES
The same vocal chain and Serum sounds Matt uses in pro sessions. Instant polish, zero guesswork.
VOCAL TEMPLATE + SYNTH PATCHES
The same vocal chain and Serum sounds Matt uses in pro sessions. Instant polish, zero guesswork.
SONGTRA DISCORD
Private community to collaborate, share wins, and keep momentum rolling.
SONGTRA DISCORD
Private community to collaborate, share wins, and keep momentum rolling.
SONGTRA DISCORD
Private community to collaborate, share wins, and keep momentum rolling.
The Songtra Hit Blueprint was an absolute game changer for me.
I use a ton of the efficiency tricks Matt showed me in my current template, which I use daily on major label projects. If it weren’t for Songtra it would be still taking me 2+ weeks to finish production, now I’m done with the track during my first session with clients. You definitely need to check this out if you want to keep up with the industry."
Davey Badiuk
Platinum Selling Producer and Mixer
The Songtra Hit Blueprint was an absolute game changer for me.
I use a ton of the efficiency tricks Matt showed me in my current template, which I use daily on major label projects. If it weren’t for Songtra it would be still taking me 2+ weeks to finish production, now I’m done with the track during my first session with clients. You definitely need to check this out if you want to keep up with the industry."
Davey Badiuk
Platinum Selling Producer and Mixer
The Songtra Hit Blueprint was an absolute game changer for me.
I use a ton of the efficiency tricks Matt showed me in my current template, which I use daily on major label projects. If it weren’t for Songtra it would be still taking me 2+ weeks to finish production, now I’m done with the track during my first session with clients. You definitely need to check this out if you want to keep up with the industry."
Davey Badiuk
Platinum Selling Producer and Mixer
UPLEVEL YOUR MUSIC WITH SONGTRA
HIT BLUEPRINT LIVE
Basic
$97
Regular price $397
WHAT’S INCLUDED
VIP access to hit blueprint live (starts January 2026)
All future updates and bonus content included
Interactive group coaching + live song feedback
VIP Songtra community
Lifetime access of recordings
Basic
$97
Regular price $397
WHAT’S INCLUDED
VIP access to hit blueprint live (starts January 2026)
All future updates and bonus content included
Interactive group coaching + live song feedback
VIP Songtra community
Lifetime access of recordings
Basic
$97
Regular price $397
WHAT’S INCLUDED
VIP access to hit blueprint live (starts January 2026)
All future updates and bonus content included
Interactive group coaching + live song feedback
VIP Songtra community
Lifetime access of recordings
All Access
$397
REGULAR PRICE $797
Most popular
WHAT’S INCLUDED
Everything in Basic
1 hour 1-1 Coaching Call with Matt Kali
45 min 1-1 Live Hook Fix
45 min 1-1 Live Final Mix Fix
Lifetime access of recordings + 1-1 Sessions
All Access
$397
REGULAR PRICE $797
Most popular
WHAT’S INCLUDED
Everything in Basic
1 hour 1-1 Coaching Call with Matt Kali
45 min 1-1 Live Hook Fix
45 min 1-1 Live Final Mix Fix
Lifetime access of recordings + 1-1 Sessions
All Access
$397
REGULAR PRICE $797
Most popular
WHAT’S INCLUDED
Everything in Basic
1 hour 1-1 Coaching Call with Matt Kali
45 min 1-1 Live Hook Fix
45 min 1-1 Live Final Mix Fix
Lifetime access of recordings + 1-1 Sessions
GET EXACTLY WHAT YOU NEED TO LEVEL UP YOUR MUSIC CAREER.
You don’t need to gate-keep yourself out of the success you want
THIS IS FOR YOU IF:
You're done with half-finished demos
You're done with half-finished demos
You're done with half-finished demos
You want hooks people can’t forget
You want hooks people can’t forget
You want hooks people can’t forget
You want a system that removes guesswork
You want a system that removes guesswork
You want a system that removes guesswork
You want to release music that sounds pro
You want to release music that sounds pro
You want to release music that sounds pro
You’re ready to level up with someone who’s done it at the highest level
You’re ready to level up with someone who’s done it at the highest level
You’re ready to level up with someone who’s done it at the highest level
THIS IS NOT FOR YOU IF:
You’re looking for free YouTube tips you’ll never use
You’re looking for free YouTube tips you’ll never use
You’re looking for free YouTube tips you’ll never use
You like talking about music more than making it
You like talking about music more than making it
You like talking about music more than making it
You don’t want structure or accountability
You don’t want structure or accountability
You don’t want structure or accountability
You’re cool staying stuck at “almost finished” forever
You’re cool staying stuck at “almost finished” forever
You’re cool staying stuck at “almost finished” forever
You think a hit comes from luck, not work
You think a hit comes from luck, not work
You think a hit comes from luck, not work
If we’re being honest…
Most artists fail not because they lack talent -
but because they’ve never had someone in their corner who actually knows the path.
You don’t need to guess anymore.
You don’t need to gate-keep yourself out of the success you want.
You don’t need to hope you’ll “finally finish something someday.”
You need structure.
You need support.
You need someone who’s been where you are - and knows exactly how to get you to where you want to be.
Meet Your Creative Coach, Matt Kali
Matt Kali
Co-Founder, Songtra
BIO
Born in New York City and now based in Los Angeles, Matt Kali is a producer, songwriter, and creative mentor whose career bridges major label experience with independent innovation. Mentored by PJ Bianco (Jonas Brothers, Demi Lovato, Arizona) and formally trained in music at Northeastern University, Matt has been writing and producing since the age of 15. His career milestones include signing a project to Warner Records, launching the independent artist project outsiderX (which has surpassed 100 million streams), and penning chart-topping hits - most notably the Top 5 Billboard single Shooting Star by XG. At Songtra, Matt brings his Billboard-tested expertise and independent grind together, guiding the next wave of artists to craft songs with intention, impact, and replay power.
Matt Kali
Co-Founder, Songtra
BIO
Born in New York City and now based in Los Angeles, Matt Kali is a producer, songwriter, and creative mentor whose career bridges major label experience with independent innovation. Mentored by PJ Bianco (Jonas Brothers, Demi Lovato, Arizona) and formally trained in music at Northeastern University, Matt has been writing and producing since the age of 15. His career milestones include signing a project to Warner Records, launching the independent artist project outsiderX (which has surpassed 100 million streams), and penning chart-topping hits - most notably the Top 5 Billboard single Shooting Star by XG. At Songtra, Matt brings his Billboard-tested expertise and independent grind together, guiding the next wave of artists to craft songs with intention, impact, and replay power.
Matt Kali
Co-Founder, Songtra
BIO
Born in New York City and now based in Los Angeles, Matt Kali is a producer, songwriter, and creative mentor whose career bridges major label experience with independent innovation. Mentored by PJ Bianco (Jonas Brothers, Demi Lovato, Arizona) and formally trained in music at Northeastern University, Matt has been writing and producing since the age of 15. His career milestones include signing a project to Warner Records, launching the independent artist project outsiderX (which has surpassed 100 million streams), and penning chart-topping hits - most notably the Top 5 Billboard single Shooting Star by XG. At Songtra, Matt brings his Billboard-tested expertise and independent grind together, guiding the next wave of artists to craft songs with intention, impact, and replay power.
