SONGTRA

Hit Blueprint

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SONGTRA

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🔥 EARLY VIP ACCESS 🔥

HIT BLUEPRINT LIVE

Learn to write, produce, and release your next song in 4 weeks with Top 5 Billboard producer Matt Kali

JOIN FOR $97! (REGULAR PRICE $397 - GET 75% off.) ENDS DEC 8, 2025.

ENROLL NOW

Join the community of songtra ARTISTS

LEARN FROM TOP 5 BILLBOARD PRODUCER MATT KALI

THE HIT BLUEPRINT lIVE

GET VIP EARLY ACCESS PRICING

WHAT YOU GET ( & WHY IT MATTERS)

Beginner —> advanced

6 LIVE SESSIONS

DIRECT GUIDANCE FROM MATT

A step-by-step workflow you’ll use for the rest of your career.

Why Most Artists Stay Stuck

Hard drives stacked with half-baked ideas.
Hooks no one hears.
Songs that never leave the bedroom.

The difference between amateurs and pros?
A reliable system. A finished product. A feedback loop that makes you better every week.

Matt Kali didn’t get lucky.
He built a process that works - every time.

Hit Blueprint Live gives you that exact process.

enroll now

SESSION BREAKDOWN

1. Hit Song Mindset & Process (Foundation)

Install the identity of someone who finishes.

1. Hit Song Mindset & Process (Foundation)

Install the identity of someone who finishes.

2. Song Architecture & Arrangement (Structure)

Build songs that sound intentional, not accidental.

2. Song Architecture & Arrangement (Structure)

Build songs that sound intentional, not accidental.

3. Lyrics That Stick (Message)

Create lines people sing back to you.

3. Lyrics That Stick (Message)

Create lines people sing back to you.

4. Melodies That Sell (Topline)

Craft the hooks people replay.

4. Melodies That Sell (Topline)

Craft the hooks people replay.

5. Production for Radio-Ready Quality (Sound)

Turn your demo into a competitive track.

5. Production for Radio-Ready Quality (Sound)

Turn your demo into a competitive track.

6. Mix & Master Like a Pro (Polish)

Give your song the clarity and punch streaming platforms reward.

6. Mix & Master Like a Pro (Polish)

Give your song the clarity and punch streaming platforms reward.

7. Capstone Project - Your Radio-Ready Single

Yes, you finish a song. Yes, it’s good. Yes, it’s ready for release.

7. Capstone Project - Your Radio-Ready Single

Yes, you finish a song. Yes, it’s good. Yes, it’s ready for release.

BONUSES

Hit Song Deconstruction Vault

Analyze 5 current charting tracks with PDFs + DAW markers.

Hit Song Deconstruction Vault

Analyze 5 current charting tracks with PDFs + DAW markers.

Genre Switch Workshop

Learn how to flip your track into Pop, R&B, Indie, or EDM.

Genre Switch Workshop

Learn how to flip your track into Pop, R&B, Indie, or EDM.

HOOK PROMPTS

Pro-crafted lyrical prompts designed to smash writer’s block and get you writing hooks that stick.

HOOK PROMPTS

Pro-crafted lyrical prompts designed to smash writer’s block and get you writing hooks that stick.

HIT SONG CHECKLIST

The step-by-step framework Matt uses to take a demo to release-ready - no guesswork.

HIT SONG CHECKLIST

The step-by-step framework Matt uses to take a demo to release-ready - no guesswork.

VOCAL TEMPLATE + SYNTH PATCHES

The same vocal chain and Serum sounds Matt uses in pro sessions. Instant polish, zero guesswork.

VOCAL TEMPLATE + SYNTH PATCHES

The same vocal chain and Serum sounds Matt uses in pro sessions. Instant polish, zero guesswork.

SONGTRA DISCORD

Private community to collaborate, share wins, and keep momentum rolling.

SONGTRA DISCORD

Private community to collaborate, share wins, and keep momentum rolling.

UPLEVEL YOUR MUSIC WITH SONGTRA

HIT BLUEPRINT LIVE

Basic

$97

Regular price $397

WHAT’S INCLUDED

VIP access to hit blueprint live (starts January 2026)

All future updates and bonus content included

Interactive group coaching + live song feedback

VIP Songtra community

Lifetime access of recordings

Enroll now for $97

All Access

$397

REGULAR PRICE $797

You don’t need to gate-keep yourself out of the success you want

THIS IS FOR YOU IF:

You're done with half-finished demos

You want hooks people can’t forget

You want a system that removes guesswork

You want to release music that sounds pro

You’re ready to level up with someone who’s done it at the highest level

THIS IS NOT FOR YOU IF:

You’re looking for free YouTube tips you’ll never use

You like talking about music more than making it

You don’t want structure or accountability

You’re cool staying stuck at “almost finished” forever

You think a hit comes from luck, not work

If we’re being honest…

Most artists fail not because they lack talent -
but because they’ve never had someone in their corner who actually knows the path.

You don’t need to guess anymore.
You don’t need to gate-keep yourself out of the success you want.
You don’t need to hope you’ll “finally finish something someday.”

You need structure.
You need support.
You need someone who’s been where you are - and knows exactly how to get you to where you want to be.

Meet Your Creative Coach, Matt Kali

Matt Kali

Co-Founder, Songtra

BIO

Born in New York City and now based in Los Angeles, Matt Kali is a producer, songwriter, and creative mentor whose career bridges major label experience with independent innovation. Mentored by PJ Bianco (Jonas Brothers, Demi Lovato, Arizona) and formally trained in music at Northeastern University, Matt has been writing and producing since the age of 15. His career milestones include signing a project to Warner Records, launching the independent artist project outsiderX (which has surpassed 100 million streams), and penning chart-topping hits - most notably the Top 5 Billboard single Shooting Star by XG. At Songtra, Matt brings his Billboard-tested expertise and independent grind together, guiding the next wave of artists to craft songs with intention, impact, and replay power.